This idea – raised in our research team – has grabbed my attention. Why is it that when communicating online we are immediately drawn to certain people’s posts/blogs and not to others? We resonate with certain people and ideas and not with others, just as I was immediately attracted to the idea of resonance in online communication. I have spent a little time checking on my understanding of resonance and these are some of the explanations that for me relate to blogging as a means of online communication.
- Resonance is the amplifaction of sound through sympathetic vibrations.
- To resonate means to correspond closely or harmoniously.
- Resonance occurs when the vibrations of one object come into alignment with another.
- Resonance evokes a feeling of shared emotion or belief.
These explanations make sense to me in relation to blogging. I can recognise them in my own blogging behaviour. I am drawn to blogs where these ideas come into play. The content of a blog post on its own is not enough to draw me in. I might be attracted by the idea/s but I will soon lose interest if there are no feelings of resonance. But I have no idea why one blog will set off this resonance and another won’t and I don’t think I explicitly recognise this resonance when it is happening – it is more intuitive – a ‘gut’ feeling. Still thinking…..

