‘We’ – my Facebook page and me

Elise Andrew, whose Facebook page ‘I F**king Love Science‘  is followed by over 1.7 million, recently shocked her fans by revealing her gender through posting a photo of herself on Twitter.

Here she talks to CBS This Morning about this reaction and with Michio Kaku discusses sexism in the field of science.

http://www.cbsnews.com/video/watch/?id=50143686n

Her fans’ reaction is surprising on two counts:

  1. That her Facebook followers had failed to notice her gender, despite the fact that her name is posted on her FB page.  Perhaps Elise is not a familiar name.
  2. That the stereotypical image of a scientist as being male, wearing a white lab coat, having a ‘mad’ appearance – fuzzy grey hair, glasses and the like – and being surrounded by test tubes, bunsen burners, tripods, flasks and the like, is still so resistant to change and updating.

Many children still draw scientists in this image, despite many years of trying to break down this stereotype, dating from  Chambers’ Draw a Scientist Test in 1983

 

What I found most interesting about Elise’s CBS This Morning video was that when asked what the future might hold for her, she replied

Elise: We’ve had people talk to us about TV shows and about books…..

Interviewer: When you say ‘We” who do you mean?

Elise: When I say ‘We’, I mean the Facebook page …… me and my Facebook page…

This is fascinating.  This implies that Elise thinks of her Facebook page as a collaborative effort, a community, despite the fact that she runs it alone. Elise’s Facebook page appears to be ‘open’ to anyone.  Or maybe for her, her Facebook page has a life of it’s own.

But what else does it tell us about how people use social media, or why some people gather such a large following.

In the case of Elise Andrew perhaps the factors contributing to this are her

  • undeniable and contagious enthusiasm for her subject
  • apparent lack of ego evidenced by her surprise by all the fuss
  • knowledge of her subject and of reputable scientists, i.e. her connections
  • communication skills

… all of which come across in this interview:  Elise Andrew on why she loves science

Thanks to Sui Fai John Mak for posting a link to the CBS News video on his Facebook Page.

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