Of course Taylor and Francis can’t know whether or not the article has been read. They can only know how many time the article has been clicked on or downloaded. And, yes, sharing the article on social media (as we did when it was first published on Feb 28 2018) may well increase the article’s reach.
It is gratifying to see that the article has been accessed more than 500 times on the Taylor and Francis website, but of course Learning, Media and Technology is a closed journal so the reach of the article will necessarily be confined to those with access.
But the journal did allow for open publication of the pre-print of the article, which Mariana and I did on this blog, where we provide open access to the pre-publication (but virtually identical) article for free. This version of the article has had a much wider reach.
In 2018, this blog post was clicked on 4,070 times. This year to date it has been clicked on 231 times.
Again, it is not possible to say whether or not the article has been read, only that there is sufficient interest in it for people to click on the blog post.
As yet, there hasn’t been a mad rush to cite this paper. Google Scholar shows that it has been cited twice this year. Whilst it may be that this is not a paper that will be much cited, I do know from experience that it can take a year or two for papers to come to the attention of other researchers, so there is time yet for it to be more widely cited.
It is possible that open journals still don’t have the kudos of closed journals. Someone recently told me that it wouldn’t be worth my while applying for a job that required a PhD and 4 papers published in ranked journals, because most of my papers have been published in open journals, which, because many are fairly new journals, are still building their reputation. It has always been my preference to publish in open journals. I appreciate Taylor and Frances wanting their journal articles to reach a wider audience, but I suspect that their reasons for this are different to mine.
Kudos or not, the point is that it is not simply using social media to disseminate research that makes a difference to its reach. My experience suggests that extending a paper’s reach depends at least in part on whether or not the paper can be openly accessed.
But I am grateful to the Learning, Media and Technology journal for not only publishing our article, but also allowing us to openly publish the final pre-print version, and I will now follow their advice and tweet this blog post, so that, hopefully, the article will continue to reach a wider audience. The prize for every author is to be read.
Funes, M. & Mackness, J. (2018): When inclusion excludes: a counter narrative of open online education, Learning, Media and Technology, DOI: 10.1080/17439884.2018.1444638 When Inclusion Excludes MF:JM 280218